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Writing web copy is a lot like learning to play chess. On the surface, it’s pretty simple, but once you scratch the surface, it’s a complex labyrinth. You need a…
Read moreWriting web copy is a lot like learning to play chess. On the surface, it’s pretty simple, but once you scratch the surface, it’s a complex labyrinth. You need a…
Read moreLooking at a plate of steamed mussels, it’s hard to imagine anything impressive about the plain little creatures. Yet, researchers at MIT have discovered that mussels may offer the key…
Read moreSo, you’ve got yourself a website. Congratulations! It’s such a great feeling to call it up on your browser and admire all your hard work: the copy, the graphics, the…
Read moreWhether you’re new to writing for your business or an old hand, you’ve undoubtedly come across volumes of information about Search Engine Optimization (SEO). It’s a huge topic, and much…
Read moreIt should go without saying that the first step in developing content for your business marketing program is to identify your audience. It is amazing, though, how many companies, large…
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Read moreMemorial Day is the unofficial start to summer. We go to the beach, we barbeque with friends and family, we go to baseball games, have pool parties, and celebrate our…
Read moreThat’s it for LATFOB 2013. What a dizzying assortment of books, talks, characters and people! The Trojan marching band was spectacular despite the heat, and it seemed that after a week…
Read moreDenise Verrico’s Immortyl Revolution series is a unique marriage of science fiction and urban fantasy, giving a fresh spin on vampire lore. The novels (there are currently four in the series) are…
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