Email marketing is a two-edged sword. On the one hand, it offers the opportunity to reach far more prospects than would ever have been feasible using snail mail. On the other hand, it’s so easy to over-market your prospects and leave them numb to your message. Do your marketing emails get opened? Do they bring in traffic?
If you’re looking for print marketing collateral, advertising or publicity materials, you need results, not just pretty words on pretty paper. Print materials are an investment and you need to know that you’re going to see a significant return. Does your current print collateral open the doors for your sales force and make the audience more receptive? Does it help them close deals?
I write marketing copy with one ultimate goal in mind: letting the decision makers know why your message is the one that deserves their immediate attention and action. Let’s talk about what your company needs to command the attention of the decision makers!