Critical Marketing Errors That Will Leave You Talking To Yourself

It should go without saying that the first step in developing content for your business marketing program is to identify your audience. It is amazing, though, how many companies, large and small, fail in some part of this crucial step. Sometimes, they get caught in the trap of trying to convince customers that they need or want what their company has to offer. Other times, they are talking to the right customers in the wrong voice. These critical errors can derail your marketing efforts, waste your time and money, and leave you talking to no one but yourself. Read more